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Value-added

Both Marketing and Sales agree that value-add programs are an important part of the marketing arsenal; but at what cost?  And how do you track the return on investment? The benefits of value-add...

From the SwanDog Archives...

From the SwanDog Archives...

  http://www.youtube.com/watch?v=qXfD3j2G21g

What Howard Stern and George Gatch Have In Common

Repositioning Their Competition When Howard Stern talked last week about signing his new Sirius XM contract, he continually referenced the challenges faced by “terrestrial radio” as influencing his...

Do Small- and Mid-Sized Money Managers Stand a Chance?

Do Small- and Mid-Sized Money Managers Stand a Chance? For all the strategy hand-wringing at small- and mid-sized money managers, perhaps their biggest challenge is finding a way to be relevant.

Opportune Time for Brand Building

For firms, there may never be quite as ripe an opportunity  to rebuild their brands, either, says Dave Swanson, founder and managing principal of SwanDog Marketing. “There is a great opportunity...

How To Save the MF (PDF Download)

Take Away Obama’s Blackberry? Damn You, Compliance!

The Time for Classic Marketing Is Now or Never

Marketing Fuel: Care & Feeding For Your Marketing Team

Mendenhall's Rock

3 GUARANTEED Ways To Dumb Down Your Marketing

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