Nearly a year after equity markets bottomed out like a ‘69 Camaro on an old dirt road, fund advertising is once again on the upswing. 

Is that attributable to a sudden belief that brand has taken on increased importance in the post-crisis environment?  Or instead are we acting like those Zombies in Night of the Living Dead…just returning to habits that we know best?

In our latest white paper, Build Your Brand or Build Your Resume (Choose One), SwanDog Founder Dave Swanson explores the reasons that asset management branding efforts have failed so miserably over the years and outlines a game plan to put your brand front and center.

The white paper offers:

• 10 Ways to Position Your Brand for Success
• Suggestions for Convincing Management to Embrace Brand Investment
• The differences between Legacy and Strategic brands (and which is right for you)
• A brand implementation plan

“We’ve tried to get to the heart of tough brand questions,” says Swanson. “For example, is it possible to create pull demand in an intermediary-distributed model?”

This thought provoking white paper (scheduled for release in March 2010) is right for brand marketers, CMOs and distribution heads and is now available for purchase ($2,500 for non-members. For MarketingLeader Club members, the paper is included.).

To order yours today, email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call Bill Barsanti at 630-717-2762.