“Remember, when it comes to value add--speak of that which you know!”

If you look hard enough, you can almost imagine the phrase “Jerry McGuire Was Here” scribbled somewhere on this site. Or better yet, how about “Richard Schmalensee Was Here.”

Until I read an “editorial” in Business Week (Outside Shot, Where’s the ‘B’ in B-Schools?,  November 27, 2006), I didn’t know who Richard Schmalensee was either. Turns out he’s the John C. Head III Dean of the MIT Sloan School of Management. Impressive!

In 2007, SwanDog Strategic Marketing and FRC partnered to produce one of the most comprehensive examinations of marketing ever undertaken in the intermediary-distributed financial space. In addition to exploring the state of marketing and the prospects for its future, the study offered preliminary benchmarking of marketing compensation, budgets and organization structures. For more information, see our research site, BeyondTheCollateral.com.

Mendenhall's Rock

By Dave Swanson, Principal, SwanDog Marketing

Looking for a surefire way to suck the life out of your marketing efforts? Listed here are the three things not to do.

Deny or Limit Client Access

It doesn’t matter whether it’s inside a distributor or at an asset manager, real marketing is all about client advocacy.  It’s about making sure the company is meeting client needs by offering the “right product” to the “right customer.”