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Welcome to SwanDog! The Marketing Practitioner’s Resource

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Plan
Tuesday, 09 February 2010
Keys to evolving your marketing #5 -- Are your marketing materials approved for client use? If not, many are thrown away by advisors.
 
Analyze
Monday, 25 January 2010
Keys to evolving your marketing #4 -- Better support for sales in terms of content advisors want and can use with their clients. Good chance too much you produce today is a waste.
 
Build
Tuesday, 19 January 2010
Keys to evolving your marketing. #3 -- Fully integrate your brand message into ALL communications and customer touch points, not just marketing materials. Work to make this a firm-wide initiative.
 
Analyze
Friday, 15 January 2010
Keys to evolving your marketing. #2 -- Is your message getting seen? Take a hard look at the delivery of your audience. Where advisors get their information if far different from just a few years ago.
 
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