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“You can transform your communications group to a marketing powerhouse in 18 months!”
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The SwanDog Team |
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Dave Swanson

Founder and Principal of SwanDog, Dave has 30 years of senior management and marketing experience, with nearly 20 years in financial services. Dave most recently served as Executive Vice President and Head of Distribution (sales and marketing) for boutique money manager Calamos Investments. He previously held positions as Chief Operating Officer of Van Kampen Investments, President and CEO of Scudder, Stephens & Clark, Canada, Ltd. and Managing Director and Head of Global Investment Products at Morgan Stanley.
His marketing experience includes serving as Chief Marketing Officer for Van Kampen Investments, Director of Marketing for the Morgan Stanley Funds and Director of Marketing for Kemper Funds. He holds a Master of Management from the Kellogg Graduate School of Management at Northwestern University and is on the Governing Board of Gilda’s Club-Chicago, a non-for profit helping those with cancer.
Bill Barsanti
A brand expert with over 25 years of experience, Bill has worked for some of the nation’s largest and most prestigious ad agencies, including Ogilvy and Mather and Grant/Jacoby. In addition to helping build strong brands like Caterpillar and Wilson Sporting Goods, Bill served as Scudder Kemper Investments Vice President and Director of Advertising and Branding for six years. During that time, Bill oversaw brand development and extension, cultivating innovative sponsorships with the PGA and Big 10 Conference.
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Required Reading
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Advance Your Marketing Thinking. |
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We’re always looking for fresh, provocative articles to advance our marketing thinking.
Brand Valuation Requires both CFO, CMO, In this article, Don E. Schultz, professor emeritus of integrated marketing communications at Northwestern University in Evanston, IL, discusses the challenges of placing financial value on brand and marketing efforts. Marketing News, October 15, 2006,
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