“Life's too short to spend it updating something that no one wants or needs. Focus on things that move the needle.”

If you look hard enough, you can almost imagine the phrase “Jerry McGuire Was Here” scribbled somewhere on this site. Or better yet, how about “Richard Schmalensee Was Here.”

Until I read an “editorial” in Business Week (Outside Shot, Where’s the ‘B’ in B-Schools?,  November 27, 2006), I didn’t know who Richard Schmalensee was either. Turns out he’s the John C. Head III Dean of the MIT Sloan School of Management. Impressive!

It seems unlikely that the “Dean” of one of America’s leading business schools will turn up on these pages very often. But there is a commonality in Mr. S’s message and the raison d’etre for SwanDog Marketing. We both believe that by engaging practitioners in your business problems, in his case graduate education, in ours marketing consultancy,  you’ll not only do a better job confronting “real-world problems” but you’ll dramatically improve the ability of students and marketing managers to grow their leadership skills.

At SwanDog, we believe that the financial services space is under served by marketing. With the industry rapidly maturing, the time for classic marketing is now or never. We’ve built a team of practitioners to tackle your problems head on. With an average of 20 years each in the financial services space, our partners are prepared to help you with everything from sharpening your strategic thinking and developing your brand strategy, to building a “consumer-styled” marketing organization and providing training and development through our unique Marketing Fuel™ workshop.

This website is an extension of our consulting efforts. It represents our passion for marketing and gives us a platform to share our experiences and observations. On SwanDogMarketing.com, you’ll find recurring features like Swans & Dogs (a review of current marketing efforts), Survey Du Jour (how do your practices stack up?) and Required Reading (great articles you have to read) as well as white papers, proprietary research and witty op-ed pieces. Lots of reasons to visit, and many more to return.

We offer plenty of opportunities for you to tell us what you think…
We hope both marketers and sales people will learn something, have your thinking challenged or maybe just enjoy a good laugh. So thanks for stopping by. (bookmark) We hope you’ll come back.

Want to begin transforming your marketing efforts? Sales people…want to get more from your marketing? Give us a call or drop us an e-mail.