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"How financial advisors conduct their business will be emphasized, not the brand of the brokerage they work for or clear through."
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Read About Our Ground-breaking Research on BeyondTheCollateral.com |
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In 2007, SwanDog Strategic Marketing and FRC partnered to produce one of the most comprehensive examinations of marketing ever undertaken in the intermediary-distributed financial space. In addition to exploring the state of marketing and the prospects for its future, the study offered preliminary benchmarking of marketing compensation, budgets and organization structures. For more information, see our research site, BeyondTheCollateral.com.
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PIMCO's ETF Launch Moves Doomsday ClockTM to 25 Minutes to Midnight
PIMCO's launch of a short-term treasury ETF and the announcement that they intend to add additional ETFs has moved SwanDog's Mutual Fund doomsday clock to 25 minutes to midnight.
"As retail advisors increase the use of ETFs in client portfolios, we believe they will gravitate to firms they are already working with," say Dave Swanson, Founder & Managing Principal of SwanDog. "It's a brilliant brand play at a time of strength for PIMCO and begs other mutual funds providers with similarly strong asset class brand positioning to follow suit."
The Mutual Fund Doomsday clock was designed in support of mutual funds as a way to call attention to the threats they are facing. As well, we hope it encourages firms to focus on strategies for correcting structural shortcomings and improving their marketing.
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