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Keys to evolving your marketing. #3 -- Fully integrate your brand message into ALL communications and customer touch points, not just marketing materials. Work to make this a firm-wide initiative.
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Keys to evolving your marketing. #2 -- Is your message getting seen? Take a hard look at the delivery of your audience. Where advisors get their information if far different from just a few years ago.
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Key's to evolving your marketing output in 2010: #1 -- Take a hard look at your current output. Is it timely? Is it truly relevant to the audience? What would happen if that piece wasn't produced?
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All indications are that clients' needs and expectations have changed over the past year. The old marketing ways seem, well just that old. Has your department's output evolved with the times?
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Any New Year's resolutions? May I suggest a few? #5 - Use more ROI metrics to measure, judge and justify the effectiveness or your marketing efforts.
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