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What else can marketing do to make products more saleable? Packaging -- try to match strenghts of competitive product alternatives, from tax implications to transparency.
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What can marketing do to make products more saleable? If you sell actively-managed products, you can start by promoting the benefits of your firm's active management.
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The classic 4-Ps of marketing include Product. So what is your marketing department doing to make sure your products are as saleable as possible in today's market?
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Thought of as different disciplines, sales and marketing aren’t. Sales is the personal component of marketing. So doesn't it make sense for sales and marketing plans to be aligned?
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The most active customer touch-point is sales. Therefore, they are the frontline of the branding effort. Sales and marketing have to be on the same page in terms of brand message.
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