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Evolving marketing #2 |
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Keys to evolving your marketing. #2 -- Is your message getting seen? Take a hard look at the delivery of your audience. Where advisors get their information if far different from just a few years ago.
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Evolving your marketing output #1 |
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Key's to evolving your marketing output in 2010: #1 -- Take a hard look at your current output. Is it timely? Is it truly relevant to the audience? What would happen if that piece wasn't produced?
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New Year's Resolution #5 |
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Any New Year's resolutions? May I suggest a few? #5 - Use more ROI metrics to measure, judge and justify the effectiveness or your marketing efforts.
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New Year's Resolutions #1 |
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The DailyDog asks, any New Year's resolutions? May I suggest a few? #1 - Don't take orders for any marketing assignment without knowing the true objective.
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Marketing mistake #9 cure |
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Common financial marketing mistake #9 cure: Today's digital world it's easy to dice customer data. Start applying segmentation techniques to what you send advisors. Make sure it is relevant to them.
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