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Evolving Marketing #3 |
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Keys to evolving your marketing. #3 -- Fully integrate your brand message into ALL communications and customer touch points, not just marketing materials. Work to make this a firm-wide initiative.
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New Year's Resolution #4 |
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Any New Year's resolutions? May I suggest a few? #4 - Utilize more client segmentation techniques to more efficiently target your marketing efforts.
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Marketers' Xmas list #6 |
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The DailyDog is helping all you marketers fill out your Xmas wish list for 2010: #6 -- To be brought into discussions on objectives and strategies, not just tactics.
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Marketers Xmas list #3 |
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The DailyDog is helping all you marketers fill out your Xmas wish list for 2010: #3 -- A commitment by the firm to once and for all address our branding needs.
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Sales is branding |
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The most active customer touch-point is sales. Therefore, they are the frontline of the branding effort. Sales and marketing have to be on the same page in terms of brand message.
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