"As retail advisors increase the use of ETFs in client portfolios, we believe they will gravitate to firms they are already working with," say Dave Swanson, Founder & Managing Principal of SwanDog. "It's a brilliant brand play at a time of strength for PIMCO and begs other mutual funds providers with similarly strong asset class brand positioning to follow suit."

 

The Mutual Fund Doomsday clock was designed in support of mutual funds as a way to call attention to the threats they are facing. As well, we hope it encourages firms to focus on strategies for correcting structural shortcomings and improving their marketing.