|
The Time for Classic Marketing Is Now or Never |
|
|
|
If you look hard enough, you can almost imagine the phrase “Jerry McGuire Was Here” scribbled somewhere on this site. Or better yet, how about “Richard Schmalensee Was Here.”
Until I read an “editorial” in Business Week (Outside Shot, Where’s the ‘B’ in B-Schools?, November 27, 2006), I didn’t know who Richard Schmalensee was either. Turns out he’s the John C. Head III Dean of the MIT Sloan School of Management. Impressive!
|
|
Read more...
|
|
|
Mendenhall's Rock |
|
|
|
Mendenhall's Rock
Using the Art of “Intelligent Interrogation” To Move Your Marketers from Order-Takers to Business Partners
By Dave Swanson, Principal, SwanDog Marketing
|
|
Read more...
|
|
|
|
|
|
|