Do Small- and Mid-sized Money Managers Stand a Chance?

The environment for small- and mid-sized money managers isn’t getting any easier.

Greater regulatory demands continue to bleed off scarce capital, a mature marketplace brings with it the rise of product and packaging alternatives, margins are getting squeezed like ripe oranges, and a saturated market makes distribution all the more difficult. Worst of all, the core value proposition (active management) remains the subject of debate (though the near term performance bounce of “activitists” has quieted that chatter for the time being).

So what do you do? Find a partner? Merge? Consider being adopted? Say ‘the hell with it’ and monetize?

 “At the end of the day, managers both small and large must answer a single, seemingly simple question—why should I matter to my clients and prospects?” says Swanson. “If you can’t make yourself relevant, you have no chance to succeed.”

In this 60-minute webinar (conducted in March 2010 for the Small Funds Network), Dave Swanson, Founder & Managing Principal of SwanDog offers discusses:

• The success prospects for smaller managers
• The winning formula
• Three ways that marketing can help build relevance

The webinar is valuable for marketers and distribution staff at firms both small and large and for executive teams at small- and mid-sized asset and wealth management firms grappling with “go to market” strategies.

The replay is available only for SwanDog MarketingLeader Club members. To find out more about how your firm can enjoy MLC membership, email Paula McGrath at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 630-995-3858.

MLC Members, log-in to the Clubhouse to access the webinar and PowerPoint